How To Use Explainer Video Content To Enhance Customer Engagement

In modern high-speed commercial practices, grabbing potential customers’ attention and holding on to it pose greater challenges than ever. With attention spans almost gone, and overkill of content everywhere, new, creative ways of communicating messages are obligatory. Explainer videos are among the best customer engagement enablers. These brief yet powerful videos can demystify a complex idea, foster brand recognition, or engender interaction among viewers more than anything else.

We Do Effects is greatly aware of the magic of explainer videos in connecting brands with their audience. This article will delve into the merits of these animations and suggest practical recommendations for the optimized use of explainer video content to maximize engagement.

Why Explainer Videos Work?

This marvelous mix of stories told through visuals and motion graphics with messaging that gets to the point has a way of getting people’s attention fast. Here are a few reasons as to why they work:

• Simplify Complex Concepts – Whether you’re launching a new product or explaining a technical service to a lay person, you could employ explainer videos that bring down complicated information to easy and engaging visuals.
• Boost Retention and Recall – People remember 95% of the message when viewed in the form of a video but only 10% when read.
• Improve SEO and Website Performance – Websites with videos have mainly higher amounts of traffic and conversion.
• Foster Engagement on Social Media – Most explainer videos can be shared easily and, thus, are made for social platforms.
• Raise Conversion Rates – Research shows that a well-developed explainer video placed on a landing page can increase upwards of 80% in conversion.

Different Genre of Explainer Videos

Before discussing the ways of using these explanatory videos, it is important to familiarize yourself with the various types:

• Animated Explainer Videos: These videos utilize 2D or 3D animation and motion graphics to depict the workings of a product or service in a visually appealing manner.
• Live-Action Explainers: Real people are shown and filmed to demonstrate how a product or service works.
• Whiteboard Animation: This is a video from diagrams drawn out on the whiteboard, serving to explain complex topics easily.
• Kinetic Typography: Typographic movement or kinetic text provides emphasis to critical points.
• Screencasts: Quite often used for software tutorials, they feature screen recordings with voice over.

How to Use Explainer Videos for Maximizing Engagement

1. Embed Explainer Videos on Your Homepage

Usually, your homepage will be the first touchpoint with your marketing. Here, an explainer video provides an immediate insight into your value proposition, which minimizes bounce rates and retains visitors.

Pro Tip: Under-90 seconds will keep the audience’s interest.

2. Explainer Videos on Landing Pages

Landing pages with genuinely compelling explainer videos tend to produce high conversion rates. They help users comprehend the offer without wasting time and inspire action.

Best Practices:

• The video must be placed above the fold.
• Utilize a strong CTA (Call to Action) at the close of the video.

3. Engage Viewers on Social Media with Explainer Videos

Since audiences on social media generally view short explainer videos, these are the right platforms to post them. On short video content, social media platforms such as Instagram Reels, Facebook, and LinkedIn, as well as TikTok, yield greater engagement rates.

Engagement Tips:

• Autoplay with no sound and, therefore, use subtitles.
• Make it mobile-friendly.
• Keep it under 60 seconds for maximum effect.

4. Explainer Video Inclusion for Email Campaigns

The insertion of a video into an email can up the click-through rates by as much as 300%. It engages the audience and persuades the recipients to know the brand better.

How to do it:

• Use the word “video” in the email subject line to improve open rate.
• Add a thumbnail image of the video with a play button linking to the landing page.

5. Explainer Videos Adding Value to Product Pages

Adding an explainer video on the product pages or service pages provides valuable information to customers on how to use the product or service, eliminating customer confusion, and thus promoting further sales.

Attributes to Focus On:

• Benefit-driven messaging.
• Showing the product/service in action.
• Customer testimonials or real-world experience.

6. Explainer Videos for Paid Advertisement

Explainer videos are good content for paid advertising on YouTube Ads, Facebook Ads, and Google Display Networks. An engaging video can boost engagement and conversions while decreasing the cost per acquisition.

Pro Tip: Make an eye-catcher in the first 5 seconds of the video to stop skippability.

7. Explainer Videos As An Add-On to Blog Content

A blog post with an accompanying explainer video will contribute to user attention on a page and better understand what is being conveyed. It also benefits ranking as the search engines tend to rank higher pages with video content.

How to Do This:

• Video summaries of feature-length posts should be made.
• Explainer videos should be embedded in tutorials or How-to guides.

Best Practices for High-Performance Explainer Videos

1. Keep it short and to the point – The ideal duration for an explainer video is anywhere from 60 to 90 seconds long.
2. The opening hook must be captivating. You need to engage the audience within the first five seconds.
3. Have the focus on what’s being fixed: Show clearly how your product/service addresses and Animal Pain.
4. Strong CTA: What should viewers do now?
5. Professional Production- Nothing can compensate for high-quality visuals, sound, and animation.
6. SEO Optimized – Use video transcripts, keyword-rich descriptions, and relevant tags.

Conclusion

Explainer videos are some of the most effective means of enhancing customer engagement, boosting conversions, and increasing brand awareness. These videos make for an unrivaled way to keep an audience interested and engaged, be it on your website, social media, or for email marketing or paid advertising.

We at We Do Effects pride ourselves on creating the highest quality and most engaging and creative explainer videos that help brands take center stage. Reach out to us for a consultation if you’re ready to take video marketing by storm!

Let’s bring your brand to life, visually and through illustration!