In today’s digital-first world, video marketing has become one of the most essential tools for brand communication. Videos grab the attention, convey feelings, and tell stories like no other medium. However, with the countless video styles out there to choose from, how can you discern the one that most suits your brand? We at We Do Effects are experts in helping businesses create visually compelling videos that resonate with their audience. The following is a confluent guide exploring the procedure of choosing the right video style that aligns with your brand.
Your brand identity forms the basis of all your marketing attempts, including video production. Where The app needs to be appropriate with what you stand for in terms of brand identity, those issues you need to ask are:
For example, if your brand values being youthful, innovative, and bold, dynamic and vigorous videos, like on motion graphics and short TikTok-style clips, would be the right way to go. For luxury brands, on the other hand, cinematic storytelling or elegant product videos could be more fitting.
Different types of videos serve different purposes, so clarify the aim of your video campaign, as this will narrow down your options. Here are a few video goals and the video styles that work well:
Brand Awareness: Consider using storytelling videos, a peek at your company culture, and even an animated explainer policy to engage in a stunning way in exposing and memorable introduction to your brand.
Lead Generation: Educational content like webinars, how-tos, and so on establishes you as an industry expert, thereby attracting new customers.
Product Promotion: Product demos, shoppable videos, and 3D animations deliver a great platform for showcasing feature sets and their benefits.# Engagement: Short videos like Instagram Reels and TikTok can be used to elicit likes, shares, and comments.
3. Matching the Style with Platform
Where do you share the video matters: each medium has its style, audience behaviour and best practices. For instance,
YouTube: Big content pieces: tutorials, product reviews, brand documentaries.
Instagram and TikTok: snappy vertical videos catching their eye and cool music to go along with it
LinkedIn: Professional, thought leadership content like case studies or testimonials
Your Website: A good video for greeting visitors and explaining your value proposition.
We Do Effects designs a video suitable for various platforms to make your brand message matter whatever this video is shared with.
Not all video styles require the same level of investment; therefore, here are few styles suitable for small, medium, and bigger budgets:
Low to medium budget: live-action videos or basic animations that won’t break the bank and are also very impactful would do well.
Medium to higher budget: 3D animations, high-end cinematography and shoppable videos are larger investments, but the return is guaranteed.
Keep in mind that even a small budget can go a long way. Even if simple, effective video formats like testimonials or vlog-style videos can relate exceedingly well with your audience.
Listed below are the popular video storytelling components and a few associated best-appropriate applications for them:
Explainer Videos: They are used to deliver an easy-to-comprehend or explanationally difficult yet essential concept or product/service. Animated explainers are even more attractive and easier to follow.
Live Action Videos: The mode to represent real faces, products-be it videos, or photos-the true, unmodified captured facial expressions of pain, love, or any other precursory emotion. Cameo testimonial recording or behind-the-scenes coverage of the event.
Product Videos: The sole aim here is just to draw attention to the amazing features, virtues, pros, and specifications of a product through fancy footages, reactionary-based or 360-degree angles, or easy guides in action.
Social Media Videos: Generally of short-time duration and shareable content. It would work better when it is visually interesting. Features like subtitles, big-bold texts, and an interesting hook give viewers a reason to click on and give these videos more wildlife.
Storytelling Videos: The creation of an emotional link in the audience by narrating values, possible customer success stories, or storytelling.
Shoppable Videos: The way they capture the essence of both shopping and entertainment under one frame and allow the viewer to go shopping from that video.
It might happen that one single video style might not be enough. Experiment with various approaches and track performance metrics. Which style gets the most views, shares, or conversions? The insights will help guide you in fine-tuning your strategy in due course.
Ways in Which We Can Help
We Do Effects specializes in video production tailor-fitted to the needs of your brand. As much as possible, walking with you in the conceptual phase towards high-quality production ensures your video makes a sustained impact.
Here are some of the ways we can assist you:
Conclusion
Selecting an appropriate video style for your brand may seem daunting, but with a clear understanding of your goals, audience, and budget, the project becomes more manageable. Whether you need a stylish product demo, telling a heartfelt story, or creating a quick social media clip, the right video style can give a different dimension to your brand and deepen its connection with your audience.
Excited to see your brand coming to life via video? Contact We Do Effects and let’s make something that will always be remembered.